July 2015

Learn How To Get Your Money’s Worth Out Of Your Paid Music Feature

Do you have a mixtape dropping or a single wit a major feature on or someone with a buzz in the music industry? Well if you do don’t let your money go to waste just by getting the feature from them and releasing it on your social media sites like Facebook,Soundcloud etc.I mean that might help you  look like your doing something to all the local music fans in your city, but the reality is that you just helped the artist out and paid them for a verse nothing is wrong with that but you have to figure out how to make your feature go to work for you.

I work with artist who purchase features from artist in the music industry and they think maybe by doing a song with an artist they might like it and sign them lol lol  good luck that artist is in the process of building their career they could care less about you building yours. Your just another paycheck, it’s an independent game now so it’s every man for himself,but I’m gonna tell you 3 things you need to do that will allow you to piggyback off of your music features success in the industry  fast as hell and if your song is good you could possibly be the next overnight success story no bs.

1.Mixtape covers or Single Cover Design- Whenever you do a feature with a major artist or artist with a huge buzz you need to have artwork created with both of your pics on it that gives fans,bloggers,etc a visual that you and the artist have a real relationship.and give you more credibility,

but you have to make sure you have a professional mixtape cover designer or single cover designer  with high quality music graphics. Your cover art is also what bloggers, and hip hop websites will use to post on their sites so you have to make sure your graphics grab attention and make you standout so music fans check your music out soon as they see the cover and of course they will because you also have whoever you got the feature on the cover also.

2.Press Coverage Pimpin lol- This is what I call press pimpin lol you get all the music  blogs and sites who support or who have covered stories on  your artist you used for a feature rather past or present and you just get them to show you the same love by contacting them name dropping your new single with that artist.I see so many artist with features who never do this and its like flushing your money down the drain.

So I know your probably wondering how do you find these sites who support this artist well….It’s simple just go to the Google search engine and type in “name of artist you used for a feature”+interviews, then do one with  +press release, and one with +reviews. After you do those 3 separately you will have plenty of results with sites you can contact you can write them down on notepad and we will come back to them shortly.

3.Get a professional journalist to create you a music press release promoting you and your artist feature and  don’t be afraid to use his name first on the press release just to grab the bloggers attention then get thousands of submissions everyday so you want yours to stand out as soon as they see it. After your press release is finished now you can go back to the list of websites that you created earlier who gave your feature artist coverage and submit your press release and watch all the traffic pour in.

Let us create you a press release that will get you coverage from all the music sites and blogs so you can get the full potential out of your investment and get more fans. Contact Us

Street teams And How To Use Them

Since the drastic change the music industry , the forms of artist and band promoting has changed as well  well, nowadays  there are tons of different ways  to promote your music online, but the whole goal is to find a way to promote yourself in a way that makes you standout and using a method your competition isn’t aware of.

One such way is the creation and utilization of street teams. Out of all forms of marketing and music advertising, one of the most potent ways for you to make people listen to your music is by positive feedback that your fans give out, but there lies the problem, while your fans like your music they won’t make it their job to spread the word. This is where the creation of a street team is needed!

What Does A Street Team Do?

In short, they spread the word. Needless to say that this is no easy task, while the fact remains that “mouth-to-mouth” advertising is the option for any band or musician it is quite hard to pull off. This is where the street teams come in to play to helps build a buzz around your brand,and music  on your behalf.

A street team is  a small group of people that are under your direct command and are suited for the job of promoting your band, your music and you on the street. One of the most common tasks that any street team is given is to hand out flyers to a targeted audience (Egg. Age) that promote your band in any way you see fit. So it can be your upcoming show, a new single dropping,  the release of your new mixtape or just a coming soon flyer with just your mixtape cover graphics and your website link.The point behind it all is fairly simple to  get the people talking about your band and to spread the positive impressions they had with your music. Handing out flyers is only one idea, there are countless ways for you to utilize your street team which are for you to discover.

Assembling Your First Street Team!

In spite of what you might think , hiring a street team as a  method of promotion is not  expensive at all, Some artist street teams are their  family and closest friends,or you can think about all the cities you would like to promote in and 9 times out o time if it’s a major city they already  have available street teams ready to work.Most  of these companies will  hand out 1,000 flyers for $100 in any location you want.For example they have the BET awards in Atlanta you contact a street team and have them outside the awards pushing your music and brand.

The Psychology Behind It All

The fact is that people love to talk about music, good or bad it doesn’t matter, it’s quite simple and easy to understand. The trick here comes when your street team actually does a good job to, and grab the attention of some people, out of hundreds of people that your street team finds if only a couple take the time to listen to your music they will start spreading the word immediately to their friend and thus creating the “mouth-to-mouth” marketing concept which has been discussed previously.

Expanding Your Street team

Like with many other cases in live, street teams work better if there are a lot more of them to begin with, if you have more than one street team they will be able to cover different areas of the city and high density population areas. But if you have already exhausted the option to use the people that are closest to you, how would you go about expanding your street team? Start with sending a mass E-mail to your fans and announcing it on your website that you are looking for a couple of people to help out with street team promotions on your new project, or you can actually just Google street teams and whatever city your trying to target and you will find a ton of quality companies that can help you with your campaign.

The Reward System

In the previous segment we stated that you can hire fans to be your street team for a reward, what we didn’t say is the fact that it’s absolutely free of charge for you. So what exactly are we talking about? In any case one simple fact remains which can be linked to any fan, and that is the fact that they indeed are a fan of your music, meaning that you can hire them to be on your street team and promote your music for something simple like spending time with the band backstage before and after the show, another good idea is a free T-shirt or VIP passes for the upcoming show. In any case the list goes on, and all the above mentioned fan rewards have one thing in common, they are free for you and mean the world to your fans.

Hit the campus!

College ground are one of the best ways for you to find new fans and people that will work in your street teams, college students are usually broke and love music, so the odds are in your favor when it comes to recruiting them to your street team. Your fans would love to  be a part of your street team for free merchandise, and tickets to your show, in any other case, if they are not a fan of your music they will work for small amounts of money, but we feel that we should ad that you should always choose the people which show the most enthusiasm when it comes to your music as they will work harder because it’s for artist they all love to listen to.

In conclusion

Street teams are a powerful asset, and unlike many other assets of marketing, they have a tendency to grow. Feel free to experiment with your street team and find out what works best for you, as an artist and  ultimately producing the best results for you!