Street teams And How To Use Them
Since the drastic change the music industry , the forms of artist and band promoting has changed as well well, nowadays there are tons of different ways to promote your music online, but the whole goal is to find a way to promote yourself in a way that makes you standout and using a method your competition isn’t aware of.
One such way is the creation and utilization of street teams. Out of all forms of marketing and music advertising, one of the most potent ways for you to make people listen to your music is by positive feedback that your fans give out, but there lies the problem, while your fans like your music they won’t make it their job to spread the word. This is where the creation of a street team is needed!
What Does A Street Team Do?
In short, they spread the word. Needless to say that this is no easy task, while the fact remains that “mouth-to-mouth” advertising is the option for any band or musician it is quite hard to pull off. This is where the street teams come in to play to helps build a buzz around your brand,and music on your behalf.
A street team is a small group of people that are under your direct command and are suited for the job of promoting your band, your music and you on the street. One of the most common tasks that any street team is given is to hand out flyers to a targeted audience (Egg. Age) that promote your band in any way you see fit. So it can be your upcoming show, a new single dropping, the release of your new mixtape or just a coming soon flyer with just your mixtape cover graphics and your website link.The point behind it all is fairly simple to get the people talking about your band and to spread the positive impressions they had with your music. Handing out flyers is only one idea, there are countless ways for you to utilize your street team which are for you to discover.
Assembling Your First Street Team!
In spite of what you might think , hiring a street team as a method of promotion is not expensive at all, Some artist street teams are their family and closest friends,or you can think about all the cities you would like to promote in and 9 times out o time if it’s a major city they already have available street teams ready to work.Most of these companies will hand out 1,000 flyers for $100 in any location you want.For example they have the BET awards in Atlanta you contact a street team and have them outside the awards pushing your music and brand.
The Psychology Behind It All
The fact is that people love to talk about music, good or bad it doesn’t matter, it’s quite simple and easy to understand. The trick here comes when your street team actually does a good job to, and grab the attention of some people, out of hundreds of people that your street team finds if only a couple take the time to listen to your music they will start spreading the word immediately to their friend and thus creating the “mouth-to-mouth” marketing concept which has been discussed previously.
Expanding Your Street team
Like with many other cases in live, street teams work better if there are a lot more of them to begin with, if you have more than one street team they will be able to cover different areas of the city and high density population areas. But if you have already exhausted the option to use the people that are closest to you, how would you go about expanding your street team? Start with sending a mass E-mail to your fans and announcing it on your website that you are looking for a couple of people to help out with street team promotions on your new project, or you can actually just Google street teams and whatever city your trying to target and you will find a ton of quality companies that can help you with your campaign.
The Reward System
In the previous segment we stated that you can hire fans to be your street team for a reward, what we didn’t say is the fact that it’s absolutely free of charge for you. So what exactly are we talking about? In any case one simple fact remains which can be linked to any fan, and that is the fact that they indeed are a fan of your music, meaning that you can hire them to be on your street team and promote your music for something simple like spending time with the band backstage before and after the show, another good idea is a free T-shirt or VIP passes for the upcoming show. In any case the list goes on, and all the above mentioned fan rewards have one thing in common, they are free for you and mean the world to your fans.
Hit the campus!
College ground are one of the best ways for you to find new fans and people that will work in your street teams, college students are usually broke and love music, so the odds are in your favor when it comes to recruiting them to your street team. Your fans would love to be a part of your street team for free merchandise, and tickets to your show, in any other case, if they are not a fan of your music they will work for small amounts of money, but we feel that we should ad that you should always choose the people which show the most enthusiasm when it comes to your music as they will work harder because it’s for artist they all love to listen to.
Street teams are a powerful asset, and unlike many other assets of marketing, they have a tendency to grow. Feel free to experiment with your street team and find out what works best for you, as an artist and ultimately producing the best results for you!