Monthly Archives

July 2016

You Haven’t Made It In Music Because Your Doing It All Wrong.

How To Make Your Fans Connect With You On A Personal Level

The music game has changed and now with the internet you have direct access to millions of music fans from all over the world you just have to figure out how you can get your music in front of your target market, and then how you bring them into your world and turn them into a fan.

If you look at the music industry now you have artist like Kodak Black, and Lil Yachty and they are garbage,but yet and still they are getting millions of Youtube views and getting paid shows all over the world. As an music artist that should tell you right there that nowadays  it’s not about being the best lyricist anymore nowadays it’s about connecting with fans and how do you do that? With content.

These new artist are internet junkies lol  they do things different than the older generation, they don’t get out in the streets and pass out flyers and cd’s they go online and create content and share it all over the worldwide web, and that strategy works. Content is King online and when I say content I mean videos,mixtape covers, songs, interviews, articles, etc.

For example Kevin Gates has over 75 videos online everything from him just speaking his mind for the day, interviews, him out to eat with his wife etc. All of that is forms of content and that is what makes people stick to him.I’m not saying his music ain’t dope, because it is, but his story and personality is what makes people really connect to him. .

If you are really trying to build your fanbase you need to mimic the Kevin Gates strategy because it works as you can see. Remember majority of the people in the world go thru the same type of shit so once a fan hears you talk about something they can relate to or been through you got em because now they feel like they have a connection with you because you both have experienced the same situations.That’s why content marketing is so powerful because it builds a relationship with the reader/viewer

First things first let me put this out there. Music artist don’t drop a music video if you don’t have a website first.The worst thing you could do is drop a fire video and then people go on Google  and search your name to learn more about you and there is nothing there for them to find. You just lost a potential fan. Also you should be releasing your music video from your own site not a 3rd party site.That doesn’t make sense you need to send traffic to your own site so you can build your brand.

Make 10 different type of videos.They could be you doing an interviews about hard times you experienced coming up, you in the studio making a song, or a video explaining the reason behind your song, how many times you been arrested, how you were double crossed, etc you get what I’m saying.

Now that you have the 10 videos you need to release one every 3 days this is going to give fans new content over a month span will increasing your Google and Youtube ranking which will get you even more exposure from the search engines. Make sure in all your videos you push you web address so fans visit your site so you get them on your email list which is your ultimate goal because then you can promote to them anytime with the push of a button

So if your looking for a music marketing blueprint that will get you real  exposure try this out and I guarantee your fanbase will start grow organically.

What Facebook Doesn’t Want Music Artist To Know About Their Bs Video Views

What Music Artists Need To Know About Facebook Bs Video Views

Facebook launched their new video platform awhile ago and they been trying to compete with Youtube and become the #1 source for videos. I’ve noticed more and more music artist are starting to use Facebook to push their new music videos. I’m not saying that’s a bad thing, but here are some facts you need to consider before you start bragging about your Youtube views.

Unlike every other video platform online that makes a viewer watch your video for at least 30 secs to be considered a view. Facebook counts a view after someone watches your video for only 3 seconds lol. The slick part about it is that the sound doesn’t  even have to be on so if your music video starts to auto play for 3 secs that’s considered a view which is some bullshit.Then they have the nerve to try to get you to pay to boost the post, so pretty much they are trying to get you to pay for more low quality views.

I’m not saying they views are shit, but 3 secs doesn’t mean someone really watched your video.Artist are to focused on views and likes,but when it comes to get making a music video go viral it’s all about your video being shared and user engagement now. Facebook has a video analytics feature (I attached an example below) that let’s you check your video stats to see how many people really engaged with your video and how long they watched it for.

Facebook’s whole goal is to get your views rolling in to get you excited about the fact you’re getting more views on Facebook then you ever did on Youtube so you’ll start using their video platform permanently  to upload your videos so they can cash in on the video ads, and the fact that people are paying to boost their post. They know Youtube gets billions of views and they want .

If a music artist releases a video or actually anyone trying to promote something and they start to get views on their video and they tag the video with “this post is 50% more engaging than your other post, boost this post to 1,000 more people for $5” a percentage of music artist are going to do it hell even if only 3% do it there are millions of music videos online so they still make a big ass profit

Facebook’s Platform Ain’t Got Shit On Youtube

I can understand if your wanna those  artist who just wants to be known then you will love using Facebook’s video platform and paying to boost your music video views so it’s looks like your video is blowing up,but  the harsh reality is the music industry or Google doesn’t pay attention to Facebook views. When is the last time you heard of an artist being signed or discovered because of a Facebook video? Exactly you haven’t!

Facebook is hustling people for real! With Youtube you can monetize your videos you can’t do that with Facebook. Youtube views only get counted if a user watches your video for at least 30 secs which means the viewer is actually engage in the video not just scrolling past your video like Facebook.Your Youtube video can go Viral all over the world wide web and it can be posted on sites all over the internet on Facebook you can’t do that you can only share your video on Facebook and that’s pointless.

Remember Worldstar Hip Hop Will Pick Up Your Music Video If It Get’s 50,000 views and user engagement. I see tons of Facebook videos with 100,000 plus views and they never get picked up on any hip hop website and to go viral your video needs to shared all over the internet.

With Youtube you can sell your music right from your music video with Youtube’s new video cards on Facebook they don’t allow you to do that, and once again that doesn’t benefit you as an artist.

Every artist should study Kevin Gates he has this shit mastered.Everytime you watch one of his new music videos you will see a link pop up in the top right corner where you can click to purchase the song to the video instantly or pre order the album the song is going to be featured on.

Every music artist needs to utilize the video card tool on Youtube you can use it to sell music,merchandise, connect people to your website, and more.

How To Hustle Facebook Right Back And Get More Youtube Views

Instead of releasing your full music video on Facebook you should just upload 15 second trailer  of your video or you could use your mixtape cover with a snippet of the song playing and in the video description link it to your full music video on Youtube. This way you maximize your views and you can monetize your videos still.

I’m not saying you should upload your music video to Youtube because it gets your brand and music exposure.I’m just saying the video views shouldn’t be taken at face value.

If you ever need custom graphics to make your projects standout check my work below.

[Best_Wordpress_Gallery id=”6″ gal_title=”Mixtape Cover Portfolio”]

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