Music Marketing And Branding For Indie Artist Part 1 of 5

The Concert Marketing Trick That Will Get More 10x More People To Your Shows

I’m going to be doing a series of post over the next couple of weeks on Mixtape Cover King’s blog just for indie artist. My whole goal is to give you real music marketing tips that will help really build your music career. I want to talk about a couple of basic music exposure methods that every rap artist should start off doing so were on the same page. I know this sounds like common sense, but the first thing I’m going to talk about is performing I know you’re like I can perform, but not only am I gonna point out reasons why performing is so important , I’m gonna tell you what you need to do to be looked at like a star, and I’m gonna teach you a slick marketing trick you can use at your shows to increase your brand exposure and build your fanbase at the same time guaranteed. Let’s get started!

 1) Gives Your Music Exposure

At the end of the day people can say what they want, but performing is the best way to get your music out there. Radio stations play the same  songs over and over again, and the internet is flooded with thousands of artist who either try to sound like their favorite artist or their music isn’t that great, so it makes it hard for serious artist like you to stand out!

The easiest way for you to separate yourself from your competition is by having a dope ass performance and giving fans a show they can remember! It’s good to do shows because every time you perform your developing your stage presence and after you have a few shows under your belt you will be able to keep crowds captivated throughout your entire performance. (Once you feel your performance game is on point and you put on a few good shows you need to start performing less and being apart of bigger events or shows.)

 If you’re shy lol or just can’t perform your  music career is done. Nowadays performance money is damn near 70% of your income as an artist and if you can’t put on a good show no one is going to pay to see you perform.

 2) Help You Create More Fans

 The easiest way to make someone become what we like to call a super music fan is to connect with them on a personal level and the easiest way to do that is with a amazing live performance. Putting on a great show can easily get you new fans because nowadays when people attend an event or show they like the first thing they do is share it on social media with all of their friends, which is free word of mouth marketing on your behalf to an audience you couldn’t reach on your own.

Also remember whether you perform in front  of 10 or 1,000 people always put your heart into your performance you never know who’s in the crowd.

3) Connect With Other Artists

One of the smartest way to get your music to different audiences is through leverage. What I mean by that is working with other artist that are the same caliber as you. Atlanta artist have mastered this tactic. They work with each other for free to keep everybody relevant and then they book shows, perform the song at venues and split the money. On top of that they get paid royalties from the song being played online, on the radio, etc.It’s a win win situation for everyone. Atlanta is running the music game because they all work together. It seems like their is a new artist coming out of Atlanta every month.

So when your at these show link up with other artist you think you could make a hit song with and you guys can cross promote to each others fanbase on social media and music sites  

4) Connect With Music Industry Professional

When you perform at a venue always remember there could be music industry professionals at your event so make sure you network with anyone who looks important. Even if you’re in a small city and music industry professional don’t go to venues in your area remember the owner of the venue is watching so make sure you put your all into your performance and your audience will connect with your energy. Also if you put on a good show you can probably set up business ventures with the venue owner in the future. Just make sure you get their contact info and take the initiative to follow up with your contacts it lets them know that you take your music career serious.

Now Here’s The Slick Marketing Tactic To Build Your Fanbase

Whenever you perform you should always have promo material. It doesn’t make sense to perform in front of a crowd and  kill the show, and then that’s it. The whole goal is to build your fanbase. I understand you might shout out your Facebook, or Twitter link, but people are probably drunk they’re  at a concert they’re trying to have a good time not memorize a website your url.

 So what you need to do is make sure you have copies of your music (make sure your mixtape cover art is professional), merchandise, download cards, or whatever type of promo you have and have a free raffle at your show and give away the stuff for free all night.Well you’re not actually giving away your stuff for free because in order for people to participate in the raffle they’re going to have to write down their email and drop it in the raffle bowl, or you could do a text message campaign, but thats a whole different topic in itself. So were just gonna focus on collecting emails.

What majority of the artist I worked with who had great success with this strategy just offered a free shot or a tshirt every thirty minutes and they got 385 emails in one night. I know your’re thinking why the hell do I need emails. Well, let me explain. When you get the contact info of all these people you’re building a targeted list of people who you know go to concerts for a fact  and have seen your perform and know you put on a good show so most likely they will attend other shows you participate in. But what makes this strategy so slick is your pretty much hijacking the other performers fans which is powerful. Imagine if you did 10 shows in a month with different artist and we will say their was 60 people at each show you could have 600 new emails you can promote to forever.

This is how artist like Beyonce don’t have to advertise and sell 800,000 singles because she has an email list of millions of people. Once you start  building a email list of targeted fans you can sell your music, products,concert tickets or more..When you start contacting these fans make sure you’re not just trying to sell stuff and promote a song every email. You need to engage with them.Maybe send a bio interview about who you are and your struggles for example. Your whole goal is to bring them into your world and once you do that and connect with them they’re gonna buy your music,merchandise or whatever you’re  promoting at the time.

*How To Get Shows: Go on Google search and look for online for venues you can possibly perform at. Then you can just call the venue and see if they have a hip hop night or just an open mic night nowadays most venues and bars do so and ask the owner if you could perform. If you can’t get ahold of the venue owner you can try to contact them thru email (Make sure you have an email setup for your manager even if you don’t have one because that’s who venues are use to dealing with and it makes you look bigger..For example if your label is big money records have an email that says BigMoneyRecordsMangement@gmail.com

Another thing you can do is try to set up 5 venues dates around each other so you can setup a mini tour so you’re doing shows back to back. Make sure you have a theme for your tour so it looks like a movement. For example Da Real Hustla tour. Whenever you hear the word tour it just sounds big and it gives the impression the artist is making moves.

Last but not least once you should always try to take advantage of the venue owners connections.Find out what major label rap artist they have performing at their venue ahead of time and contact the venue owner to see if you can be the opening act and let them know you will promote the event and bring people out which in return make them more money so it’s a win win situation for everybody.

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