After you finish your mixtape and have your mixtape cover artwork created by a professional. The next step is promoting your music.When it comes to promoting music most artist are clueless,on how or where they should promote their music at,and there’s nothing wrong with that you’re a musician not a music marketer.But what you don’t want to get is fall victim to the quick fix syndrome and end up getting scammed by a bs music promoter/music promotion company.
For example, there are these fake music marketing companies/ fake music promoters who promise you they can help your music career by increasing your Facebook likes,Instagram Likes, Youtube views etc.These people prey on indie artist selling them a dream that their services really will help their rap career and it’s fucked up because you could be spending your hard earned money on real music promotion that will really help your career.
The artists who do business with these type of people or companies are suffering from the quick fix syndrome.Instead of building a solid team of people that will help build their music brand and gaining fans organically, they rather pay for a service that can allegedly build their brand at the push of a button.Trust me it will never work .The way to build your fanbase is to connect with people and drop quality music.
Here are some common signs to watch out for to make sure your not getting hustled by a music promotion company or music promoter.
- They will work with artist without hearing any of their music first.Which means they will work with everyone.
That’s a strike right there. A music promoter or company shouldn’t be willing to work with anyone.If they have quality connects they wouldn’t want to send them shitty music,that would be a bad look on their name.They should always want to hear your music first to make sure they can get results for your project.
- Do they offer “email blasts”?
More Bullshit., this is usually another sign of someone trying to take advantage of an indie artist who doesn’t know any better.Especially the email blast where they promise to get your music to major record labels,music blogs,magazines etc. I want you to find me one artist who says they received a record deal or even an interview from a music blog from using an email blast campaign.Nobody exactly! Music marketing has to be real and organic than that.
- Fake Twitter,Facebook, And Instagram Likes
There are companies out there that can get you genuine likes and views,but when someone promises you a certain amount of real likes within a certain amount of days is a liar. Getting real Facbook likes likes takes time and getting fake likes from these type of companies/promoters can get your profile banned and kill your social media marketing campaign before it even gets started.
- Do They Sell YouTube Views And Claim There From Real Human Viewers?
Yeah Sounds Good lol.. Even when they swear up and done that they don’t generate views from bots sorry to break the news to you they do. Youtube has zero tolerance on these type of activities, and I’ve worked with hundreds of artist who have actually tried these types of services on one of their Youtube video and they got their channel banned completely.So your better off just pushing your video and really getting it seen by music fans.
- Do they offer services that anyone can do by themselves like tweeting, branding advice etc?
If they try to charge you to tweet about you or send your press release to blogs they’re trying to hustle you.Anyone can send an email and with a little Google research you can find the right people to contact. A real music promoter or whoever you hired to further your music career should be focusing on getting you real opportunities like licensing deals,radio ads,reviews,and bookings.
- They don’t have proof of any results they’ve received for other clients or don’t have a client list at all?
The first thing a real music promoter or any company does to show their credibility is provide a list of clients they have worked for and things they have achieved as a company.If they cant show you proof of their accomplishments don’t waste your time with them.And I’m not talking about shows they’ve thrown with known artist that doesn’t do shit for you.You need to work with someone who has gotten their clients interviews, radio placement etc.
- Do they offer the famous digital distribution service?Lol
Paying for Digital distribution thru a music promoter is a dam joke and the said thing is I’ve worked with artist who have actually done it. If you want digital distribution do it yourself just go to Itunes and pick what stores you want to sell in digitally and your done.If someone offers you digital distribution and tires to charge you a fee laugh at them and walk away.