Monthly Archives

June 2016

Make Your Music Video Go Viral (Even If Your Not As Big As Kevin Gates)

I see thousands of artist with music videos out and honesty alot of them are actually good music videos, but the problem is the videos barely have views, likes, or comments.As an independent artist I understand your a music artist not a music video marketer so I’m going to give you some tips record label andonline music marketing companies are using to get artist videos seen all over the internet from different music platforms.

Here are some of the basic things you need to make sure you’ve done correctly before you try the music marketing tactics I’m going to tell you about shortly.

1.Having A Good Keyword Phrase Title So People Can Find You- What alot of artist fail to realize is the internet runs off ok keyword searches. A keyword phrase is a set of words  that people are typing in Youtube or Google search to find what they are searching for. For example when you want to hear new underground music on Youtube you would type in new underground rap music thats a keyword phrase.

Youtube uses your title to figure out what your video content is about and the keywords used in your title will determine how Youtbe users can find your video.This is where the slick shit comes in lol.

So say you were visiting  Pittsburgh trying to setup some shows at local venues so you go on Youtube to try to find artist in Pittsburgh what would you type in the search bar?Since your not from Pittsburgh and you don’t know what artist have a buzz there so most likely you would type in Pittsburgh rappers right I mean that only make sense.

What I’m getting at is unless your Kevin Gates, Future are a well know artist music fans from around the world will never find you when they do a Google or Youtube search because they don’t know your artist name so just having your song title and artist name in your title isn’t going to get you discovered in the search results.

It goes back to what we were talking about earlier if you were in Pittsburgh what would you type in to find a Pittsburgh artist. You have to have that same mentality with your videos  what would a music fan or record label type in the Youtube search bar or Google search to find you.

Now I’m not saying you have to always put your state or city  that was just an example you can describe the song in title, or have your type of niche music or even link bait(thats a whole different topic we will talk about in the next post) but you can use major artist names who have alot of fans and get tons of searhes on Youtube daily and piggy back off of there searches people do this all the time.

Here is a couple of examples of headlines with keywords in them that get alot of searches would easily get more searches then a video with just a no name artist and song title in the headline.

Keyword Headline Example: UnderGround Rapper Mixtape Cover King’s New Music Video “Get Money”

On this headline above the keyword used is Underground rapper we all know that phrases get typed in the search engines thousands of times daily.If you don’t believe me type underground rapper in Youtube right now real quick…

Every video on the front page for that keyword phrase has 100,000 to 2 million views and I haven’t heard of any of  the indie artist on there and the quality of some of the videos are shit,but they have tons of views because their video pops up for the keyword phrase underground rapper which is a common word some one would type in the search engines.

Link Bait Headline Example: If you like Kevin Gates  Music Watch MCK’s New Music Video “Get Money”

Once again this headline isn’t for me it’s for the search engines.The link bait keyword is Kevin Gates we all know that he gets millions of searches and has tons of video content online.So using his name in the title tells Youtube and Google the video is about Kevin Gates so they automatically place it in the search engines when people type in Kevin Gates hell sometimes they will even suggest they video after someone watches one of his other videos. It might sound like a crazy tactic but it works.

So next time you drop a video make sure you have a headline that is catchy and has a keyword phrase in the headline that someone on Youtube would type in to find your kind of music.I’m not saying make a headline thats bullshit just to get people to click because that will just backfire in your face.

2.Your Keyword Tags-  Your keyword tags go hand in hand with the title,but the only difference is you can add alot of tags so your video can be found by even more people.I would recommend you use keyword that match your genre, feel, or sound and once again use major artist names in your tags also who your sound is similar to.

It doesn’t make sense for you to pay for a music video promote it on social media and thats it. You need to have a music video marketing strategy so you can push the hell out of your video and get it all over the web.

If your an artist with a music video out and you don’t have at least 50,000 real views,like,comments etc  I recommend you check out Artist Development’s Viral  Music Video Marketing Guide.

The simple step by step guide will show you how to get thousands of real views and subscribers on Youtube organically using Google and Youtube search engines, no paid ads, or fake views, just music fans searching for the type of music you create.

I used these same strategies to get exposure to my videos online and it works. You can get your copy  below.



If You Do This I Guarantee Your WIl Get Paid For Every Show (Part 2 of 5 )

  Music Artist Start Getting Paid For Every Show You Do

Guest Post By. Artist Development

Hope everything’s going good with you? In Today’s lesson I’m going teach you how to get paid everytime you perform not matter what even if the venue is a whole in the wall club.Once you apply this tactic you will make money from your shows guaranteed and  you can take this dam near free money to invest into furthering your music career. This is what every artist in the music business does and indie artist need to do this also.Check it out.

After working with thousands of independent rap artist I realized that majority of them don’t know understand when or how they’re supposed to get paid their royalties,or they’re already a member of a Performance Rights Organization, but they don’t know what they need to do to actually start getting paid royalties for their they say Fuck it and never try to figure it out.

Honestly, that’s the worst thing you could do because you could be leaving thousands of dollars on the table that you could be reinvesting into your music career. But you don’t have to worry about that anymore because I’m about to show you exactly what steps  need to be taken after you perform so you can make sure you get paid.

So when should you get paid? You should get paid for every performance! This includes when you do a show and when your music is played on the radio or anywhere else! Your music is copyright material and in order for someone to use it they need to pay you a performing rights fee. It doesn’t matter how early in your career you are, if someone uses your music you should get paid; including online radio!

So how do you collect these royalties? You don’t. There is an organization that issues a performing rights license for use of your music, and collects the royalties for you. This entity is called a Performing Rights Organization.

Anytime you do a show, get your music played on radio, or someone uses your music, all you have to do is fill out a PA Form which is provided to you from your Performing Rights Agency, send it in, and they will go get your money for you. You just sit back and collect the checks.

But in order to get paid you have to do your part first, and that is fill out the proper forms! Again, it doesn’t matter if you started your rap career last week, and this week you manage to get radio play, all you have to do is send in your forms, and the PRO goes after your money. Now how simple is that?

To learn more about Performing Rights Organizations and how you can register to one so that you can get paid for EVERY performance that involves your music.Click this link: Performing Rights Agencies

Every music artist should be collecting royalties if their performing at venues, then you can reinvest that money into building your brand and furthering your music career.

Like always make sure everything that represents you and your music is  professional from your graphics to your performance .Having a professional image makes more venues book you for shows, which in return means more royalty checks for you.

Music Marketing And Branding For Indie Artist Part 1 of 5

The Concert Marketing Trick That Will Get More 10x More People To Your Shows

I’m going to be doing a series of post over the next couple of weeks on Mixtape Cover King’s blog just for indie artist. My whole goal is to give you real music marketing tips that will help really build your music career. I want to talk about a couple of basic music exposure methods that every rap artist should start off doing so were on the same page. I know this sounds like common sense, but the first thing I’m going to talk about is performing I know you’re like I can perform, but not only am I gonna point out reasons why performing is so important , I’m gonna tell you what you need to do to be looked at like a star, and I’m gonna teach you a slick marketing trick you can use at your shows to increase your brand exposure and build your fanbase at the same time guaranteed. Let’s get started!

 1) Gives Your Music Exposure

At the end of the day people can say what they want, but performing is the best way to get your music out there. Radio stations play the same  songs over and over again, and the internet is flooded with thousands of artist who either try to sound like their favorite artist or their music isn’t that great, so it makes it hard for serious artist like you to stand out!

The easiest way for you to separate yourself from your competition is by having a dope ass performance and giving fans a show they can remember! It’s good to do shows because every time you perform your developing your stage presence and after you have a few shows under your belt you will be able to keep crowds captivated throughout your entire performance. (Once you feel your performance game is on point and you put on a few good shows you need to start performing less and being apart of bigger events or shows.)

 If you’re shy lol or just can’t perform your  music career is done. Nowadays performance money is damn near 70% of your income as an artist and if you can’t put on a good show no one is going to pay to see you perform.

 2) Help You Create More Fans

 The easiest way to make someone become what we like to call a super music fan is to connect with them on a personal level and the easiest way to do that is with a amazing live performance. Putting on a great show can easily get you new fans because nowadays when people attend an event or show they like the first thing they do is share it on social media with all of their friends, which is free word of mouth marketing on your behalf to an audience you couldn’t reach on your own.

Also remember whether you perform in front  of 10 or 1,000 people always put your heart into your performance you never know who’s in the crowd.

3) Connect With Other Artists

One of the smartest way to get your music to different audiences is through leverage. What I mean by that is working with other artist that are the same caliber as you. Atlanta artist have mastered this tactic. They work with each other for free to keep everybody relevant and then they book shows, perform the song at venues and split the money. On top of that they get paid royalties from the song being played online, on the radio, etc.It’s a win win situation for everyone. Atlanta is running the music game because they all work together. It seems like their is a new artist coming out of Atlanta every month.

So when your at these show link up with other artist you think you could make a hit song with and you guys can cross promote to each others fanbase on social media and music sites  

4) Connect With Music Industry Professional

When you perform at a venue always remember there could be music industry professionals at your event so make sure you network with anyone who looks important. Even if you’re in a small city and music industry professional don’t go to venues in your area remember the owner of the venue is watching so make sure you put your all into your performance and your audience will connect with your energy. Also if you put on a good show you can probably set up business ventures with the venue owner in the future. Just make sure you get their contact info and take the initiative to follow up with your contacts it lets them know that you take your music career serious.

Now Here’s The Slick Marketing Tactic To Build Your Fanbase

Whenever you perform you should always have promo material. It doesn’t make sense to perform in front of a crowd and  kill the show, and then that’s it. The whole goal is to build your fanbase. I understand you might shout out your Facebook, or Twitter link, but people are probably drunk they’re  at a concert they’re trying to have a good time not memorize a website your url.

 So what you need to do is make sure you have copies of your music (make sure your mixtape cover art is professional), merchandise, download cards, or whatever type of promo you have and have a free raffle at your show and give away the stuff for free all night.Well you’re not actually giving away your stuff for free because in order for people to participate in the raffle they’re going to have to write down their email and drop it in the raffle bowl, or you could do a text message campaign, but thats a whole different topic in itself. So were just gonna focus on collecting emails.

What majority of the artist I worked with who had great success with this strategy just offered a free shot or a tshirt every thirty minutes and they got 385 emails in one night. I know your’re thinking why the hell do I need emails. Well, let me explain. When you get the contact info of all these people you’re building a targeted list of people who you know go to concerts for a fact  and have seen your perform and know you put on a good show so most likely they will attend other shows you participate in. But what makes this strategy so slick is your pretty much hijacking the other performers fans which is powerful. Imagine if you did 10 shows in a month with different artist and we will say their was 60 people at each show you could have 600 new emails you can promote to forever.

This is how artist like Beyonce don’t have to advertise and sell 800,000 singles because she has an email list of millions of people. Once you start  building a email list of targeted fans you can sell your music, products,concert tickets or more..When you start contacting these fans make sure you’re not just trying to sell stuff and promote a song every email. You need to engage with them.Maybe send a bio interview about who you are and your struggles for example. Your whole goal is to bring them into your world and once you do that and connect with them they’re gonna buy your music,merchandise or whatever you’re  promoting at the time.

*How To Get Shows: Go on Google search and look for online for venues you can possibly perform at. Then you can just call the venue and see if they have a hip hop night or just an open mic night nowadays most venues and bars do so and ask the owner if you could perform. If you can’t get ahold of the venue owner you can try to contact them thru email (Make sure you have an email setup for your manager even if you don’t have one because that’s who venues are use to dealing with and it makes you look bigger..For example if your label is big money records have an email that says

Another thing you can do is try to set up 5 venues dates around each other so you can setup a mini tour so you’re doing shows back to back. Make sure you have a theme for your tour so it looks like a movement. For example Da Real Hustla tour. Whenever you hear the word tour it just sounds big and it gives the impression the artist is making moves.

Last but not least once you should always try to take advantage of the venue owners connections.Find out what major label rap artist they have performing at their venue ahead of time and contact the venue owner to see if you can be the opening act and let them know you will promote the event and bring people out which in return make them more money so it’s a win win situation for everybody.

Join 10,000 Plus Indie Artist And  Subscribe To Mixtape Cover Kings Newsletter Below To Get Part 2 of 5 And Updates On Other Music Marketing Tips, Music Oppotunities, Free Prizes And More Delivered Directly To Your Email.

Contact Us

Close Bitnami banner